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NEWS & ARTICLES

The Rise of Mecha-Quartz in Modern Microbrands: WHY THE DEMARCO CHRONOGRAPH EXCELS
Discover why mecha-quartz movements like the Seiko VK64 are powering the top microbrand chronographs in 2026.

The Ultimate Watch Strap Guide: Styling Your Chronograph for Any Occasion
Learn how to easily transition your watch from the boardroom to the beach. A complete guide to styling steel, leather, and FKM rubber watch straps.

Smart Luxury in 2026: Curating a Meaningful Watch Collection
Explore the definitive 2026 luxury watch trends, where 'Smart Luxury' replaces legacy markups. Learn how DeMarco Watches blends Italian design and engineering.

Beyond the Dial: The Essential Guide to 316L Steel and Sapphire Crystal
Uncover why 316L stainless steel and curved box sapphire crystals are the gold standard for durable, everyday luxury watchmaking in 2026.

Five Dials, One Watch: Picking Your Ironside 200
The Ironside 200 launches in five dial colours, each named after a Boston landmark. Here's what each one looks like and how to choose.
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Why the Ironside 200 Kickstarter Is Worth Backing Now
The Ironside 200 is on Kickstarter at $399 — $200 less than the retail price. The campaign closes before the June presale. Here's what backers get.
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DeMarco Watch Co: The Boston Microbrand Worth Knowing
DeMarco Watch Co. is a Boston-based microbrand making quality automatic watches at honest prices. Here's the story behind the brand.


KICKSTARTER EXCLUSIVE LAUNCH
SECURE THE NEW IRONSIDE 200 FOR just $399
Building on the success of our first chronograph, we are back. Back the project today to get the exclusive Kickstarter price of $399 instead of paying $599 once the collection hits the store.


