Watch lume is not paint that glows forever. Here is how Super-LumiNova works, why it fades a few hours after dark, and how to charge it properly.

Ceramic and aluminum dive bezels look almost identical in a product photo and age completely differently. Here is what changes after a year of wear.

Swapping between the bracelet and the rubber strap, dialling in the fit with the micro adjust clasp, then winding, setting the time and date, and the one step that keeps it waterproof.

The rotating bezel on a dive watch is the most useful thing on it. Here is how to use one, why it only turns a single way, and what to time with it.

The Ironside 200 Plymouth Pistachio sold out once already. Pre-orders are open again at the pre-order price, with delivery quoted by the end of November.

The Miyota 9015 powers a large share of the microbrand world. Here is what it does, why so many brands choose it, and what it means for owners.

We gave away a DeMarco Chronograph at the Windup Watch Fair in Chicago and the winner is Chris. Thank you to everyone who entered, and what is coming next.

DeMarco Watch Company took the Ironside collection to the Windup Watch Fair in Chicago, our best event to date. Here is how the weekend went, and what is next.

A 200m rating does not mean you can take a watch 200 metres down. Here is what the number actually tests, and what you can genuinely do with it.

A new automatic gaining a few seconds a day is normal, not faulty. Here is what accuracy you should expect, why it varies, and when something is actually wrong.

Not every dive watch works away from the dive. Here's why the Ironside 200 holds up as a daily watch too.

A loose or tight bracelet ruins an otherwise great watch. Here's how to size a stainless steel bracelet yourself.

Winding, setting the time and date, and the first week of wearing an automatic. Here's how to get it right.

Fulfilment for the Ironside 200 begins in August. Here's what's in the box, how sizing works, and what to do first.

Automatic dive watches need a little more care than a quartz watch. Here's how to keep an automatic like the Ironside 200 running accurately for years.

Quartz watches are cheaper to make and more accurate day to day. Here's why DeMarco built the Ironside 200 around an automatic movement instead.

Microbrand watches have grown from a niche hobby corner into a serious part of the watch industry. Here's what's driving it, and where DeMarco fits in.

The Ironside 200's Kickstarter campaign has closed, but the presale that followed has now ended. The Ironside 200 is available on demarcowatches.com at its $599 retail price.

DeMarco's Ironside 200 is a 200m automatic diver with a Miyota 9015 movement, sapphire crystal, and ceramic bezel. Here's what you need to know.

DeMarco Watch Co. is a Boston-based microbrand making quality automatic watches at honest prices. Here's the story behind the brand.

The Ironside 200's Kickstarter campaign and the presale that followed have both finished, and the watch is now at its $599 retail price. Here's what backers got, and how to get yours now.

The Ironside 200 launches in five dial colours, each named after a Massachusetts landmark. Here's what each one looks like and how to choose.

Uncover why 316L stainless steel and curved box sapphire crystals are the gold standard for durable, everyday luxury watchmaking in 2026.

Explore the definitive 2026 luxury watch trends, where 'Smart Luxury' replaces legacy markups. Learn how DeMarco Watches blends Italian design and engineering.

Learn how to easily transition your watch from the boardroom to the beach. A complete guide to styling steel, leather, and FKM rubber watch straps.

Discover why mecha-quartz movements like the Seiko VK64 are powering the top microbrand chronographs in 2026.