THE DEMARCO STANDARD
WHERE CRAFT MEETS TIME
BOSTON BORN, ITALIAN INSPIRED
Founded in the heart of Boston, DeMarco Watch Co. was born from a passion for the legendary Italian watchmaking tradition. Our mission is to blend the soul of classic Italian design with the relentless spirit of our American home, creating a timepiece that feels both timeless and contemporary.
The journey of DeMarco Watch Co began with a simple idea to redefine the concept of affordable yet elegant timepieces.
Founded by Michael DeMarco, a passionate watch enthusiast, our company was built on the belief that everyone deserves access to high-quality, beautifully designed watches that speak to their unique tastes and stand the test of time.
The idea for DeMarco Watch Co was born out of a shared frustration with the lack of options in the watch market. We found ourselves searching endlessly for timepieces that not only exuded sophistication but also reflected our personality and style. It was this gap that inspired us to take matters into our own hands and create something truly exceptional.
At DeMarco Watch Co, we believe that time is not just a measurement but a reflection of style, elegance, and individuality. We’re not just in the business of designing watches; we’re in the business of creating timeless statements.
From Ethos to Execution
Craftsmanship and Innovation
From the very beginning, we set out to create watches that not only looked good but also stood the test of time. We partnered with skilled artisans and watchmakers who shared our commitment to quality and precision. Each DeMarco watch is meticulously crafted using the finest materials and the latest technology, ensuring unparalleled durability and performance.
Timeless elegance
At DeMarco Watch Co, we understand that true luxury is timeless. That's why every watch in our collection is designed to be a statement piece that transcends trends and fads. Whether you're dressing up for a formal event or keeping it casual on the weekend, our watches are the perfect accessory to elevate your look.
INSIDE THE TIMEPIECE
ENGRAVED 316L stainless case
Machined from corrosion-resistant 316L stainless steel, our 41mm case is built for durability and balance. A mix of brushed and polished surfaces gives it a refined, tool-ready finish. The case back is engraved, not stamped — a lasting detail that marks it as unmistakably DeMarco.
ENGRAVED 316L stainless case
Machined from corrosion-resistant 316L stainless steel, our 41mm case is built for durability and balance. A mix of brushed and polished surfaces gives it a refined, tool-ready finish. The case back is engraved, not stamped — a lasting detail that marks it as unmistakably DeMarco.
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vk64 MECHAQUARTZ MOVEMENT
Powered by the VK64 mechaquartz hybrid movement, your watch delivers quartz-level accuracy with mechanical chronograph feel — including sweeping hands and instant reset. It’s low-maintenance, reliable, and trusted by collectors for daily wear.
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Curved sapphire crystal face
A curved box sapphire crystal with anti-reflective coating protects the dial from scratches and glare. Its subtle dome shape nods to vintage design, while offering the modern toughness needed for long-term clarity and everyday use.
120-Click Unidirectional Bezel
The fully rotating stainless steel bezel features precise 120-click action and a lumed pip for low-light readability. Unidirectional rotation adds practical timing function, whether you're tracking a dive, commute, or countdown.
THREE QUICK-RELEASE STRAPS
Each watch includes three 20mm quick-release straps: a full stainless steel bracelet with tool-free 1.5 link adjustment, a supple leather strap, and a durable FKM rubber strap. Swap them in seconds — no tools, no compromise, full versatility.
Premium Lume — Swiss BG9
Hands and bezel pip are coated with Swiss BGW9 Super-LumiNova for crisp, long-lasting blue glow. Black lume is applied to the numerals for a stealth look by day and sharp legibility in the dark — ensuring visibility whenever it matters.
THE DEMARCO DIFFERENCE
Our watches are built with the same precision and materials found in top-tier timepieces. Backed by a comprehensive warranty, they’re not fashion statements — they’re long-term tools made to be worn, used, and trusted.
Small batch by choice — ensuring quality over quantity
Designed & assembled in Boston — with pride and purpose
Italian Inspired — with soul and passion
What OUR Owners Say
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