The Ironside 200's Kickstarter campaign closed at the end of May, but that isn't the end of the story for anyone who missed the campaign window. The watch is now available as a presale directly on demarcowatches.com, at the same $399 price backers paid on Kickstarter.

What Changed From Kickstarter to Presale

The mechanics are simpler now. There's no pledge tiers, no campaign page, no waiting on a crowdfunding platform to process anything. It's a standard product listing with a presale note attached, and checkout runs through the same secure process as any other order on the site.

The Price Is Still $399

The $399 launch price carries over from the campaign. Once the presale window closes, the Ironside 200 moves to its $599 retail price. If you were waiting to see the watch in more detail before committing, the presale is effectively a second chance at the campaign price, not a discount that will keep reappearing.

When Does It Ship

Fulfilment is estimated for early August. That timeline reflects the realities of small-batch manufacturing — DeMarco isn't holding warehouse stock of five dial colours, which is exactly why the price makes sense in the first place. Every presale order includes the same build as the retail version: no stripped-down early-access variant.

Still Five Dial Colours

Harbor Blue, Rockport Red, Essex Green, Back Bay Purple, and Plymouth Pistachio are all available on the presale, each shipping with the two additional straps included at the Kickstarter price. Nothing about the watch itself has changed between campaign and presale — just how you order it.

The Bottom Line

If you missed the Kickstarter, the presale on demarcowatches.com is the same watch at the same price, just without the crowdfunding page in between. Once it closes, $599 retail is the only option.